How "The Dress" Became an Illusion Unlike Any Other Scientific American OnThisDay Ten years ago a great dress color debate was born! The dress became a viral phenomenon in 2015 with social media torn on whether the dress was blue and black or Luxurious Champagne and Burgundy Off The Shoulder Sleeveless Mermaid F misshow.com Explore the Black and Blue Dress Trend Debates rage over color of dress photographed in rare light