JUUL Labs Tobacco Tactics FDA announces first approval of fruit flavored e cigarettes for adults Happily using up another @nytimes gift article to share these news about my client, @JuulLabsInc. One minor criticism with the headline: FDA "authorizes" tobacco products; it does not "approve" them. 1 2 FDA orders Juul e cigarettes off the market in the U.S. STAT FDA Is Considering Pulling Some Flavored E Cigarettes From the Market